The Japanese company informed that Yahoo Japan will use the technology of Google to power their Internet search engine and advertising platform on Tuesday.
Moreover, they are separating from an evolving alliance between the Microsoft and U.S. Internet portal Yahoo. The contract puts Yahoo Japan, relatively owned by the U.S. Company, on a sharply diverse path from that of its American cousin, Yahoo that is designing to use Microsoft’s Bing technology to search by the end of 2010 under a conspiracy last year.
The partnership between Google and Yahoo Japan will build a powerhouse that unites the search technology of Google with the popular services and content of Yahoo Japan. In addition, in terms of their deal with the financial status were not revealed.
Furthermore, the Yahoo owns 34.8 percent of Yahoo Japan, whereas Softbank, the Japanese Web giant and cell phone, holds 38.6 percent. The share of Google with Web searches in Japan has been increasing, yet it still follows Yahoo Japan, the leader in the market.
According to Net Ratings, a research organization, Yahoo Japan takes 53.2 percent of Web inquiries in the country, trailed by Google with 37.3 percent. In addition, the Microsoft’s Bing and MSN earned just 2.6 percent. Globally, although Google reigns, the company had 85 percent of Internet inquiries, contrasted with 6.2 percent for the brand of Yahoo searches in June, reported by the analysis arm of Net Applications, a Web services company.
Yahoo Japan’s approval of search technology of Google will mean that approximately 90 percent of Web inquiries in Japan will be strengthens by the company. Moreover, Yahoo Japan has been using the search engine of Google technology from 2001 to 2004, but then shifted back to the system of Yahoo.


