Apple has launched a mini, affordable Apple TV version that links to high-definition (HD) TV on Wednesday.

The newest Apple’s creation can display movie rentals as well as television programs from the company’s private service including pictures on Flickr, Netflix content, clipping from YouTube, etc.

This new device worth around $99 and displays some development in comparison to the first TV that Apple created, which is the set-top box two three years ago. The set-top box has to correspond with a personal computer that surprised many clients about these ideas, according to Apple Chief Executive Officer (CEO) Steve Jobs during a meeting with the media on Wednesday.

The chief executive who is attended a media event in San Francisco wears a black crew neck rather of his traditional outfit, which is the mock turtleneck, and revealed the iTunes software social media features that include the new gadget of iPods like the Nano touch-screen and newly designed software for the iPod Touch, iPad and iPhone gadgets.

The size of this new TV box is 4-iche square yet does not record television; however, it appears at times when several individuals are already used on watching online shows. In addition, is allows individuals not to purchase contents but rent only. A $4.99 payment will be asked to rent new release HD movies the day they appear on DVDs. The rental of HD television show is around ninety cents.

The new Apple TV will be ready within the next thirty days and will likewise features movies, shows, pictures as well as music coursed through Wi-Fi from other gadgets like iPhones, iPads, as well as iPod Touch. This simple allows iPad users to watch movies on the tablet while walking inside the house or living room using this innovative TV.

There are countless of clients that are already knowledgeable regarding watching TV online since the first endeavor of Apple, yet today the firm faces intensified contention for their consideration.

Apple share increased about $7.23 or 3% closing to $250.33 on Wednesday.